I’m a content and SEO specialist who likes making the internet more human and (ideally) a little easier to navigate.

I’ve spent the last 7+ years working across content strategy, SEO, and digital marketing—helping brands figure out what they actually want to say, who they’re saying it to, and how to show up when it matters. I’m especially interested in the intersection of search, accessibility, content, and emerging platforms (including AI-powered discovery), and I love translating messy ideas into clear, human-centered experiences.

I’ve worked with brands ranging from small businesses to established consumer companies, often stepping into roles that didn’t exist yet and helping define what “good” content looks like from the ground up.

I’m curious, thoughtful, and direct. I care about quality, but I don’t believe in over-polishing for the sake of it. I value kind, honest teams that are capable of laughing at themselves and want to break things apart together.

I love a good system, even when it’s supposed to be simple. I care about clarity, good questions, and work that actually helps people (and am a staunch advocate that ChatGPT did not ruin em dashes. I was using them first!).

If you’re here because you’re curious about how I think—or whether we might work well together—welcome. I’m glad you’re here.

WHEN I'M NOT WORKING...

I can be most likely be found at a local market, thrift store, secondhand vinyl shop, indie bookstore, or on a patio that understands the value of coffee and cocktails. 

When at home, I'm most often cooking, crafting, writing, reading on my deck, or experimenting with some unlikely combination of all of the above. 

I prefer window over aisle, in-theater over streaming, ink over keys, and sunset over sunrise (most of the time, anyway). 

THINGS I'M LIKING RIGHT NOW: 

Books:

• "Atmosphere" by Taylor Jenkins Reid
• "Beautyland" by Marie-Helene Bertino
• "Everything I Know About Love" by Dolly Alderton
• "Wuthering Heights" by Emily Brontë

Albums:

• "West End Girl," Lily Allen
• "Midnights," Taylor Swift 
• "A Matter of Time," Laufey
• "The Art of Loving," Olivia Dean